The tourism industry Vs COVID-19

The tourism industry may have been hit by the current COVID-19 crisis, but these Moroccan hospitality actors are doing their part!

When facing such an unprecedented situation, communities throughout the world come together as one to help overcome its consequences. From advanced research, major political decisions, to the small, yet essential actions that change people’s everyday life, each effort matters. Here are a few of those actions that hospitality companies and associations in Morocco have set in motion.


Kenzi Hotel Group


Kenzi Hotel Group has opened the doors of their hotel properties to welcome medical staff during the crisis. The hospitality group will open one hotel per city where the company is established. In Marrakech, the Kenzi Menara Palace provided access to its 5-star rooms and full services for medical, paramedical and administrative managers mobilized by the city. Similar endeavors have been undertaken in Kenzi’s Casablanca, Ouarzazate, Errachidia and Tangier hotels.




This association, who acts year-round to help Moroccans living in precarious conditions, has brought together a brigade of experienced chefs around the motto “Chef for Jood, Chef for good”. The chefs will be preparing 50 meals each, from their home, with the help of other “joodeurs” (members of the Jood community) who will bring all necessary supplies to the chefs and deliver meals to several temporary accommodation centers.




The Moroccan branch of the famous international fast food company is distributing sandwiches to populations in need within 19 Moroccan cities. This initiative called #Mta7dine will consist in a daily distribution of McDonald’s meals to necessitous local communities.


FMAC – Fédération Marocaine des Arts Culinaires


Executive chefs from the Moroccan Federation of Culinary Arts have gathered at Adam Park hotel to provide three meals per day for Marrakech’s civil and military medical staff. They prepare 150 breakfast meals, 250 lunch meals and 150 dinner meals delivered to hospitals daily.


AVIS Locafinance


As part of the “100 vehicles against COVID-19” operation, by the Moroccan association of short-term car rental companies, Avis Locafinance is supporting the efforts of the medical staff at the Casablanca Ibn Rochd CHU, by making vehicles from their fleet available to caregivers who do not have their own transportation means.


Our team at SHBM proudly stands by those initiatives. If you would like to learn more or contribute to these efforts, please contact us at or directly through the Facebook pages of the listed companies and associations.