SHBM Bachelor Degree in Hospitality Business & Management

• You will be able to recognize and interpret the different trends, challenges and scenarios in the hospitality and tourism industries
• You will be able to explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives
• You will be able to explain the role and impacts of businesses in the development of environmental, social and financial sustainability
• You will be able to analyze human psychology in decision making, career development and business management
• You will be able to identify the dynamics of hospitality (stakeholders) and the career opportunities it offers

• You will have developed critical thinking skills through broad and varied academic fields of study
• You will demonstrate the ability to make decisions, solve problems and think critically in hospitality business related scenarios
• You will negotiate and discuss hospitality business related issues with confidence and ease
• You will undertake tasks and responsibilities with quality and spirit of pride, service and excellence
• You will demonstrate effective management and operational techniques in hospitality operations 
• You will apply effective verbal and non-verbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues

• You will embrace hospitality as a form of attitude and experience applicable to other sectors
• You will elaborate  adequate behaviors  and attitudes in different professional and cultural situations

You focus on acquiring practical experience and knowledge.

In semester 1, your study areas include Kitchen, Food & Beverage, Rooms Division, Language and Terminology, Business Basics,  Hygiene and Safety.

You then complete a 6-months operational internship within the hospitality industry.

You learn the Foundation of Hospitality Management and Tourism Management. 

Your study areas include Accounting, Microeconomics and Computer Applications, an Introduction to Marketing, Legal and Ethics and Performance in the Workplace.

You practice business analysis and applied management, and strengthen your marketing knowledge including communication and culture.

You choose 1 elective among:  

• Developing Entrepreneurial Projects, 
• Event Management 
• Managing the Travel Business. 

You also complete a 6-months internship at supvervisory level in the hospitality industry.

You study integrated business analysis, integrated hospitality & tourism management, advanced management and marketing strategy. 

You choose 2 specializations among:

• Trends in Hospitality Franchising
• Design and Financing new Touristic Products
• Advanced International Travel Management
• Trends and Innovation in Hospitality
• Leadership & Professional Development

You also study Project Management and Cross Cultural Management and end your Bachelor with an Integrated Project in Hospitality / Tourism.

You will find various coaching and support services on campus including:

• Accelerated language courses to reach the level you need for your first internship.
• Academic support on a peer-to-peer basis between students. 

You will complete two 6-months internships.

They will allow you to test several roles and develop the additional skills you need to excel in your future career.

You can choose any country or company for your internships, as long as they provide you with a meaningful experience that will enhance  your resume.

Good to know: many internships are paid. 

Many courses will include real-life business cases that will let you apply your learning immediately. 

The Bachelor Degree program ends with an Integrated Project in Hospitality / Tourism, a great way to test your competences and knowledge in a real-life environement.

Our career services offers you coaching and contacts to help you secure the best internship. 

Recruitment days will take place on campus, where companies will come to present themselves, meet and interview candidates.