B
4-1
5-1
2-1
3-1
1-1

Turn passion into a career with IVET 

At IVET, we embrace Excellence, Creativity, and Ethics to transform your passion for hospitality into a career. Join a program designed to inspire, empower, and prepare you for success in a dynamic industry. 

Apply now! 

Initial Vocational Education and Training

Introducing IVET

At SHBM, IVET (Initial Vocational Education and Training) is designed for individuals passionate about hospitality, offering intensive, hands-on training programs that inspire growth and build a strong foundation of practical and soft skills inspired by Moroccan culture and aligned with international industry standards. This training prepares learners to step into the hospitality industry and thrive in a field full of opportunities.

_P4A5235-1

Learn by doing. Innovate with experts. Succeed with confidence

Our purpose

By inspiring and nurturing passionate, dynamic young talents through excellence, creativity, and ethics, we aspire to highlight hospitality careers while creating meaningful employment opportunities and supporting local communities.

Discover the IVET trainings offered

Choose your passion. Master your skills

IVET offers immersive 11-month training programs designed to propel young talents toward excellence in hospitality, service, and culinary arts. These programs combine rigorous technical training, intensive language and IT modules, and exclusive masterclasses led by experts, fostering both technical and soft skills while building strong industry connections.


Aligned with international standards, they equip graduates with the knowledge, skills, and mindset needed to thrive in a dynamic, opportunity-rich, and innovation-driven sector.

The Culinary Arts program blends tradition and innovation, equipping learners with unique skills to thrive in the ever-evolving world of gastronomy. Learn from master chefs to craft exquisite dishes, from preparation to plating, and explore ancient and advanced techniques like sous vide.

  • Master fundamental techniques, cooking methods, and flavors.
  • Apply skills to prepare and plate visually appealing dishes.
  • Analyze recipes and processes for optimal culinary choices.
  • Master advanced techniques, including sous vide cooking.
  • Adapt skills to diverse cuisines and create culinary experiences aligned with trends.
  • Optimize time management, and communication, and assess the taste and visual quality of creations.
  • Design innovative recipes and enhance the value of ingredients.

The Pastry program immerses learners in the art of crafting exceptional desserts, blending classical techniques with modern innovations. It equips them to master the fundamentals while unleashing their creativity to meet guest expectations and market trends.

  • Master the fundamentals of pastry: techniques, ingredients, cooking methods, and the application of skills to create high-quality desserts.
  • Develop advanced skills: in decoration, showpieces, artistic creations, and efficient planning and management of pastry production.
  • Design innovative concepts: create contemporary taste experiences by analyzing recipes and textures to understand the role of each ingredient in crafting exceptional desserts.
Our bakery program places a special emphasis on mastering both traditional Moroccan and international techniques while incorporating modern production methods. This balance of heritage and innovation enables learners to develop a unique expertise, essential for excelling in both artisanal and industrial bakery sectors.
 
Participants benefit from a stimulating learning environment equipped with state-of-the-art laboratories and guided by experienced instructors. The courses combine theory and practice, enhancing technical skills and understanding of key processes such as fermentation, bread-making, and pastry creation.

Discover the Art of Service, where every detail—from meticulous table setup to warm, authentic hospitality—combines with international service techniques. Every gesture is thoughtfully crafted to provide an unforgettable guest experience, right up to the final farewell.

  • Learn the fundamentals of service and the art of table setting.
  • Master best practices for fine dining service in an environment of excellence.
  • Understand the concept of service and customer satisfaction in dining experiences.
  • Get introduced to mixology techniques, the art of cocktails, and the barista profession.
  • Learn and practice room service standards.
  • Explore the role and responsibilities of a butler.
  • Develop a strong knowledge of food and beverage products.
  • Deliver high-quality service and efficiently meet guest expectations across various dining outlets.
  • Evaluate and analyze the quality of service provided by a restaurant or bar.
  • Create a sensory dining experience for guests.

Through this program, learners develop expertise in hotel organization, management, and maintenance, enabling them to uphold standards of excellence and deliver optimal guest satisfaction.

  • Understand the various responsibilities in housekeeping roles, including room attendants, public area cleaners, and laundry staff.
  • Learn about cleaning products and equipment and their appropriate uses.
  • Master the safe and effective use of cleaning supplies and tools.
  • Apply procedures and standards for cleaning and maintaining different areas of a hotel or restaurant (rooms, suites, public areas).
  • Inspect and evaluate the quality of cleaning across various spaces (rooms, suites, public areas).
  • Grasp the concept of service and customer satisfaction related to housekeeping operations.
  • Understand and manage various types of linen efficiently.
  • Perform inventories for linens, cleaning products, and equipment.
  • Take on different roles in professional laundry services.

Turn your passion for hospitality into a successful career. 

Apply now!
Chef Kandil
What to expect

IVET Program fact sheet

  • Structure: 5 months of training + 6 months of internship.
  • Practical learning: 600 hours of immersive, hands-on education.
  • Languages: Modules, workshops, and training sessions are delivered in French, with additional English courses.
  • Cutting-edge facilities: Train in advanced culinary labs, pedagogical restaurants, and simulated environments.
  • Expert mentors: Learn directly from seasoned chefs, hospitality managers, and industry leaders.
  • Locations: SHBM Ben Guerir or SHBM Rabat
SHBM's philosophy

Learning by Doing in our DNA

Rooted in a “Learning by Doing” philosophy, our programs empower learners to develop essential skills, build confidence, and forge industry connections to thrive in today’s dynamic and fast-paced sector.

Embark on a transformative learning experience with one of our specialized programs:

  • Culinary arts
  • Pastry
  • Bakery
  • Art of Service -F&B
  • Housekeeping
  • Guest Services

Each program offers rigorous, hands-on training designed to equip you with the necessary operational expertise to excel in the dynamic hospitality industry.

Enhance communication, teamwork, and leadership abilities to stand out in the competitive hospitality industry.

Develop meaningful relationships with valued hospitality industry leaders, both in Morocco and abroad, and gain access to exclusive internships and career opportunities.

These invaluable connections will provide you with exceptional mentorship and a vast network, boosting your career and paving the way to success in the world of international hospitality.

Through immersive internships and hands-on training in authentic hospitality environments such as renowned hotels and restaurants, you will engage with real-world challenges that sharpen your skills and deepen your expertise.

This practical experience allows you to apply classroom knowledge to dynamic, fast-paced settings, helping you refine your operational skills, and gain a comprehensive understanding of the hospitality industry's demands.

IVET Admissions

Admissions

Eligibility criteria
Age: 18-24 years old.
Secondary high school degree
Qualifications
  • Additional diploma or training program or,
  • 2 years of professional experience in any field.
Language Proficiency: French and/or English is required.
 
Recruitment day

Selected candidates will be invited on January 8th to the SHBM Ben Guerir campus.

Upcoming intakes

  • SHBM Rabat: February 3rd, 2025
  • SHBM Ben Guerir: February 10th, 2025
SHBM lobby

Get in touch with our team

Our team will be happy to give you more details on our IVET program.

Contact us!