Hospitality at UM6P School of Hospitality Business & Management

Hoteliers are the businessmen and businesswomen of the future.


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Hospitality: A world to discover

You think hospitality is about being a waiter or a cook?
Think again!

What is Hospitality and Hospitality Management?

Hospitality refers to both:

  • A specialized industry: the hotel and catering industry
  • The functions and practices of all companies that seek customer satisfaction.

Hospitality management describes all the managerial practices of hospitality.


Hospitality is an industry that specializes in the happiness of its customers.

As a specialized industry, hospitality includes hotels, restaurants, leisure clubs, amusement parks, tourism and event companies... anything that makes people happy when they are on holiday or travelling. Within these companies, you will find management functions in sales, marketing, human resources, management, finance...


Hospitality goes far beyond the hotel and restaurant business.
In all other sectors, hospitality practices are essential for many functions that deal directly with clients. Think of private bank managers who deal with VIP customers, or a concept store manager who designs ways to help and encourage visitors to buy.

How can you contribute to  developing Africa?

Hospitality is one of the fastest growing industries, with over 3 million jobs to be created by 2030 in Africa, including 200,000 in Morocco.

Over 10,000 additional hospitality managers will be needed in Morocco!

You can help develop a new type of tourism and hospitality, that will showcase Africa's cultural and environmental treasures while helping to preserve them.

UM6P Campus Ben-Guerir Students Life


What are the trendy jobs in hospitality?

Depending on your passions and skills, you might love different aspects of hospitality. Opportunities are almost limitless…

So you like food? Don't we all!

Here are some ideas of jobs related to food & beverage that would allow you to transform your passion for food into a successful career:

  • Assistant F&B manager
  • Owner – sustainable pastry shop

You have the travel bug? Like to explore new cultures and countries?

Here are a few job examples that will allow you to explore the world while progressing into your career.

  • Assistant General Manager – hotel opening
  • Quality Auditor - hotel group
Many of 2030's hospitality management jobs are probably not yet invented. However, we bet these will be on the list:
  • Consultant in sustainable hospitality
  • Designer of hotel experiences in a hospital environment

Are you the type of friend who always initiates gatherings? Or loves to plan trips?

Here are some example of jobs that would allow you to capitalize on your skills while having fun:

  • Junior Banqueting Manager
  • Event Manager
  • Luxury Wedding Planner

Do you like numbers? 

You might excel in one of these positions:

  • Junior Controller – hotel chain
  • Real Estate Financial Analyst

Here are a few examples of jobs that might be right for you:

  • Community Manager (Social Media) – hotel group’s regional headquarter
  • Public Relations Manager
  • Guest Loyalty Program Manager

What are the best paid jobs, how much will you earn?

The best paid jobs are for senior managers or owners of successful start-ups.

You probably won't be hired as a manager immediately after graduation, but careers of talented young professionals are particularly fast in the hospitality industry. It's quite common to be a manager at 26.

Salaries vary greatly depending on the country or company you choose.

Good to know: Jobs in the hotel industry often come with perks such as meals and accommodation. If you work in large hotel groups, you may also benefit from highly discounted nights in various hotels - a nice bonus for your next holiday with family or friends.

UM6P Campus Ben-Guerir Students Life


Is hospitality right for you?

To be happy in your studies and career, they must match your skills and interests.

Good news: If you're not yet sure what you like, hospitality management studies offer such a wide range of activities and skills that you can keep all your options open to find the career path of your dreams.

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Why shouldn't you do a business school instead?

A business school will give you the same management skills as those taught in prestigious hospitality management schools.

However, a generalist business education will not give you the competitive advantage of ready-to-apply practical skills, customer-oriented interpersonal skills and in-depth knowledge of one of the one of the fastest growing industries!


What should you know about UM6P?

The Mohammed VI Polytechnic University is an institution dedicated to research and innovation in Africa.

We are committed to the economic and societal development of Africa.

Our ambition: position ourselves among the world-renowned universities.To achieve this, we have put in place a unique international partnership approach, for a top level education in competencies relevant to Africa's future.

UM6P Campus Ben-Guerir Outdoor Architecture

UM6P key numbers

  • Inauguration : 2017
  • 38 Academic programs from 16 faculty and schools
  • 5700 students (176 students in hospitality Business & Management)
  • 33 nationalities 
  • 18.000 external visitors on campus yearly
UM6P Campus Ben-Guerir University Hospitality Business School

Who can testify for UM6P's quality?

UM6P has built an international partnership network with the most prestigious universities in their field such as:

  • EHL - Ecole hôtelière de Lausanne, Switzerland
  • Arizona State University, USA
  • Columbia Business School, USA

  • Cranfield University, UK

  • Ecole des Ponts ParisTech, France

  • Ecole Normale Supérieure de Cachan, France

  • Ecole Polytechnique, France

  • Mines ParisTech, France

  • HEC Paris, France

  • Institut National Polytechnique Félix Houphouët Boigny, Côte d’Ivoire

  • Instituto Internacional San Telmo, Spain

  • Massachusetts Institute of Technology, USA

  • Rothamsted Research, UK

  • Royal United Services Institute, UK

  • SciencesPO, France

  • Université Cadi Ayyad de Marrakech, Morocco

  • Université de Liège, Belgium

  • Université polytechnique de Montréal, Canada

  • University of California, Davis, USA

  • Colorado School of Mines, USA

  • Ecole Polytechnique Fédérale de Lausanne, Switzerland

  • International Fertilizer Development Center (IFDC), USA

  • Virginia Tech University, USA

  • McGill University, Canada

  • Université de Bourgogne

  • Université de Sao Paulo, Brazil

  • Université de Tours, France

  • Kedge Business School, France

  • Institute de Recherche pour le Développement, France

  • Ecole Normale Supérieure, Paris-Saclay

  • Institut de Chimie de Nice, Université Nice Sophia Antipolis, France

  • INSA, France


What should you know about SHBM?

SHBM is UM6P’s School of Hospitality Business & Management. It is located in Ben Guerir, where UM6P is building an entire hospitality ecosystem that will encourage innovation, applied research and entrepreneurship in hospitality.

SHBM welcomed its first Bachelor in Hospitality Business & Management degree intake in the fall of 2020.

The bachelor's degree in Hospitality Business & Management is accredited by the Moroccan ministry of Higher education.

Our Vision

To be a leading African higher education institution, nurturing talents, knowledge, and innovation for a sustainable impact in hospitality and tourism management.

Our Mission

Our mission is to uplift the knowledge and competencies in the African Hospitality and Tourism industry by:

  • Training existing and future ethically and socially responsible leaders with an entrepreneurial and resilient mindset;
  • Generating rigorous and impactful knowledge supporting the sustainable growth of the industry;
  • Being a driving force for innovation by fostering collaboration among stakeholders.

Our Values

EXEMPLARITY: SHBM wants to be exemplary within its community and create around it an exemplary community for the development of a sustainable hospitality/tourism industry in Africa. Together, we will embody excellence in our practices and inspire tomorrow's quality standards. The rigorous and relevant spirit must be present at all times, thus shaping tomorrow's conscientious and proactive managers.

DARING: SHBM wants to shape a community driven by a growth mindset and a creative spirit. We act to turn our students into change agents, entrepreneurs or intrapreneurs, with a strong sense of openness, proactivity, and the sense of resilience.

CARING: Our students, managers, and leaders of tomorrow, must embody caring. In an industry marked by service quality, paying attention to their teams and customers is crucial. Beyond that, through their attitudes and actions, they will contribute to a respectful and sustainable world.

Is SHBM one of the best schools for hospitality? 

There is not yet a renowned ranking for hospitality schools in Morocco.

Most hospitality schools (gestion hôtelière) in Morocco are focused on professional training, or are branch campuses of foreign schools, with teaching resources and study environment that are often less than their main campuses.

The best hospitality school in the world is EHL. EHL is No. 1 hospitality management school in several global rankings.

SHBM is the only Associate Member of the EHL Network of Certified Schools in Morocco, a testimonial to our focus on excellence in education.


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Is SHBM right for you?

Our values are also Learning, Passion, Teamwork, Forward-Thinking, and Excellence.

The motivations that drive us are: 

  • Promote learning and not teaching
  • The importance of learning how to learn
  • Learning by doing
  • Being pragmatic
If you share our values and motivations, we will be happy to have you join our UM6P family.

See how SHBM will jump-start your management career

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