The UM6P-SHBM Campus
We have built an exceptional campus that will be your study space, your playground, your home away from home.
What are the academic requirements for admission?
- For high school seniors: You may apply conditionally, provided you obtain your final diploma.
- For high school graduates: Only diplomas earned within the past two years are accepted. For example, for 2025 admission, only diplomas from 2025, 2024, or 2023 will be considered.
How do I apply to SHBM?
Visit our admissions page for detailed information on the application process, required documents, and deadlines.
1. Submit Your Online Application:
- Applications open from January 15, 2024, to April 21, 2025.
- Provide essential documents, including your passport, high school transcripts, and proof of graduation as specified by the platform.
- You will receive an invitation to complete tests after your online application if you are selected. These tests assess your critical thinking, analytical skills, and understanding of the hospitality business.
- Upon selection of your application, participate in written and oral tests with a panel of experts to showcase your skills, motivation, and alignment with SHBM values.
How are applications evaluated?
Your application will be evaluated holistically, focusing on academic performance, language proficiency, communication skills, SHBM knowledge, and your passion and motivation for Hospitality Business & Management demonstrated during interviews.
SHBM is the only school in Morocco certified by the EHL (Ecole Hôtelière de Lausanne), the world’s leading hospitality management school.
The Moroccan Ministry of Higher Education officially accredited and recognized SHBM's bachelor program internationally.
How long is the program?The program lasts for four years, including a preparatory year designed to strengthen your foundational and practical skills.
What degree will I receive upon completion?
Upon completion, you will be delivered a bachelor’s degree in hospitality business & management. This degree combines hospitality expertise with essential business management skills.
Is the SHBM degree accredited?
SHBM is the only school in Morocco certified by the EHL (Ecole Hôtelière de Lausanne), the world’s leading hospitality management school.
The Moroccan Ministry of Higher Education officially accredited the bachelor's program and recognized it internationally.
Part of the Mohammed VI Polytechnic University (UM6P), ensuring global standards and quality.
Can I complete a Master's or Doctorate at a public institution?
UM6P is recognized by the Moroccan state, all university degrees is considered as recognized by the state. In other words, the diploma will allow you to post for public diplomas.
In addition, thanks to its wide choice of programs and diplomas, and its particular research interest, UM6P offers masters and doctorates as well as scholarships for excellence and merit.
How many credits does the program include?
The program cumulates 5448 hours (incl. contact hours, outside classroom work & internships) which would be equivalent to 181,6 ECTS credits and 544,8 Moroccan CNPN credits.
Courses are primarily taught in English to prepare you for a global career. Some courses also include elements in French.
A third foreign language is available (choose from Spanish, Chinese, or Russian. etc ) This allows students to select a language that aligns with their personal and professional goals.
Who teaches at SHBM?
Learn from a diverse team of research professors and industry professionals who bring real-world experience to the classroom.
Curriculum highlights
The program blends business management courses with practical hospitality training, ensuring you graduate ready to excel in the industry.
Is there a dress code?
To create an atmosphere that reflects your future work environment, a dress code has been implemented within the School of Hospitality Business and Management.
This dress code is also an opportunity to learn the rules of "Savoir-Faire and good manners" which imply both mutual respect and self-respect.
On school premises, students, staff, and teachers are therefore required to wear formal attire, except for practical lessons for which they will receive the following uniforms:
- Kitchen uniforms for all practical cooking lessons
- Formal service attire for all service and event practices
- Casual service attire for service outdoors or in informal environments (food trucks, sporting events, etc.)
The dress code will be applicable on working days, between 7 a.m. and 7 p.m., including during meals and breaks, and for students visiting during an internship, sick leave, or day off.
Are the outfits insured by the school? For how much?
Uniforms and materials for practical lessons will be provided by the school and their cost is included in the registration fees.
Dress for the theoretical courses will be the responsibility of the students.
What kind of professional experience is included in the program?
The bachelor's program allows you to gain hands-on experience through:
- A 6-month operational internship in the hospitality industry during the preparatory year.
- A 6-month administrative internship in the third year.
- A final-year integrated consultancy mission (student-led project) that combines all the knowledge gained over four years to solve a real-world problem for an external client, either in Morocco or internationally.
What are the establishments in which I can complete an internship?
Hospitality and Tourism
- Hotels and resorts
- Restaurants
- Tourism management
- Cruises
- Collaborative Economy
- Travel sites
Events
- International sporting events
- Festivals
- Fairs, forums, and exhibitions
- Corporate events
- Fashion shows
- Private events
- Virtual and online events
Finance, Services, and Real Estate
- Financial investment
- Private banks
- Real Estate management
- Hotel development
- Insurance
- Brokerage
- Advice
Luxury Industry
- Luxury hotels, resorts and palaces
- Refined cuisine
- Luxury Jewelry
- Consumer goods
- Private jets and yachts
- Luxury tourism
- VIP and luxury concierge
Or any company responding to your internship project.
Can we do internships abroad?
We encourage our students to have an internationally recognized training. An internship abroad can only be beneficial in terms of skills development, personal and professional fulfillment, discovery of foreign cultures, and new horizons that will allow the student to put their knowledge of the hospitality business into practice. Whether in Morocco or abroad, it will be a real added value on a CV.
Do we help you through your internship process?
The UM6P’s career services team and SHBM’s SIR office help connect you with internships and jobs through:
- Campus recruitment days featuring leading companies.
- Partnerships with Morocco’s most prestigious hotels and companies.
SHBM equips you to work globally in hospitality management, tourism, luxury industries, finance, and more.
The curriculum includes practical experiences and industry-standard training to enhance employability.
SHBM provides opportunities for networking with industry events (Annual Internship & Networking Forum, Meet & Greet with leaders from the corporate and hospitality worlds, etc.).
Can I continue my studies after graduation?
The Bachelor’s degree allows you to pursue a master’s afterward at UM6P or internationally.
Graduates can apply for EHL’s Master of Science in Global Hospitality Business, offering unique opportunities across three continents.
The program cumulates 5448 hours (incl. contact hours, outside classroom work & internships) which would be equivalent to 181,6 ECTS credits and 544,8 Moroccan CNPN credits.
Can I continue my studies abroad?
The bachelor’s in hospitality will allow you to integrate various international master’s programs.
Once SHBM has obtained the EHL Network Certified School status, its graduates will have access to the EHL Master of Science in Global Hospitality Business on three continents. EHL is the number one hospitality management school in the world.
Moreover, The bachelor program is accredited by the Ministry of National Education with a system of equivalence of ECTS credits, this system will allow our students to apply for international programs as long as the required number of credits corresponds.
Can I work in a sector other than hospitality and tourism?
A business school will give you the same skills in business management as those taught in prestigious "hospitality management" schools. On the other hand, a basic business degree will not give you the competitive advantage of real-world, practical knowledge, interpersonal skills, and in-depth knowledge of one of the flagship industries for years to come.
Adopt hospitality as a mindset and experience to be extended to other sectors.
What job opportunities are available after graduation?
A hospitality management school is a business school with a competitive advantage. You have the possibility of practicing all the trades that touch management. You will learn all the aspects related to running a business: economics, finance, marketing, project management, and human resources, but you will have much more than the management theory taught in business schools.
You can have an orientation in one of the specialties:
- Marketing and Communication
- Events
- Commercial and reservation
- Public relations
- Human resources
- Finance and Accounting
- Purchasing
- Food & Beverage
- Catering
- Accommodation
Does SHBM support entrepreneurship?
SHBM fosters entrepreneurial skills by teaching managerial, financial, and networking expertise essential for launching your own business. Academic Partners
SHBM is certified by EHL (Ecole Hôtelière de Lausanne).
Professional Network
Our network includes iconic Moroccan hotels such as La Mamounia, Palais Jamaï, and Michlifen Resort. The school also works closely with the OCP Group and other industry leaders to connect the students to training and internship opportunities.
Where is our campus?
SHBM is located in Ben Guerir, a central city in Morocco’s Marrakesh-Safi region.
How do I get to Ben Guerir?
Accessible by:
- Car: 1 hour from Marrakech and 2 hours from Casablanca.
- Train: Regular connections from major cities, including Tangier (5h15), Rabat (3h), and Marrakech (45 minutes):
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Marrakech: 45 minutes
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Casablanca: 1h55 minutes
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Rabat: 3h00
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Tangier: 05h15 (change at Casa Voyageurs)
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- Airport:
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- The Marrakech Menara International Airport is a 1-hour drive away from Ben Guerir via the A7 highway (80 km distance)
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- The Casablanca Mohammed V International Airport is a 2-hour drive away from Ben Guerir via the A7 highway (160 km distance)
What is the weather like at Ben Guerir?
Ben Guerir has a warm and pleasant Mediterranean climate with low rainfall.
The average temperature in Ben Guerir is 19.7°C and annual rainfall averages 290 mm.
The average temperature in Ben Guerir is 19.7°C and annual rainfall averages 290 mm.
Is on-campus accommodation available?
Campus accommodation is available, including rooms for students with reduced mobility.
Additional amenities include gym facilities and all necessary services to ensure a comfortable stay (More information on UM6P’s website and https://um6p.ma/en/vie-au-campus).
Additional amenities include gym facilities and all necessary services to ensure a comfortable stay (More information on UM6P’s website and https://um6p.ma/en/vie-au-campus).
Are campus accommodations suitable for students with reduced mobility?
Yes, we have rooms equipped for our students with reduced mobility.
Is on-campus accommodation available?
The campus includes:
- An on-site infirmary for first aid and medical consultations.
- Insurance coverage through the school’s Civil Liability Insurance.
- Student affairs & counseling
- Student onboarding
- Career Center
- Learning Center
- Sports center
- UM6P & SHBM Alumni network
- Student Clubs (BDE, humanitarian clubs, communication and events club etc.)
